Xbox Plans to Expand Beyond Consoles with Handheld Devices and More Multi-Platform Games

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Phil Spencer, CEO of Microsoft Gaming, shared exciting news with Bloomberg on Tuesday, revealing that the company is still committed to entering the handheld gaming market. According to Spencer, Microsoft is currently working on prototype devices, though an official launch is expected to take a few more years.
In addition to its handheld plans, Spencer discussed Microsoft's broader gaming strategy, which includes expanding its reach to more platforms. The company has been exploring the possibility of launching a mobile gaming store, following remarks made by Sarah Bond, Xbox's president, earlier this year. Bond had mentioned plans for a store to debut in July. However, Spencer clarified that the launch has been delayed as the company conducts further market research. Despite this setback, Microsoft continues to expand its game offerings across a range of devices, ensuring that Xbox titles reach players wherever they are.
The news also comes amid reports of a slowing sales pace for the Xbox Series X and Series S, which are currently trailing the PlayStation 5 in terms of market share. In February, Microsoft announced plans to bring four Xbox exclusive titles to the Nintendo Switch and PlayStation platforms, and Spencer noted that the response has been positive. Looking forward, the company intends to release even more Xbox games on additional platforms.
In another significant development, Microsoft unveiled plans to broaden the availability of its cloud gaming service, Xcloud. Earlier this year, the company made it possible for Xbox Game Pass Ultimate subscribers to access Xcloud on various devices, including Fire TV, PCs, mobile devices, and more, allowing players to enjoy Xbox titles from virtually anywhere.
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